SRCT Off The Line is a content-led project created and driven by Scott Redding, designed to take fans deeper into the world of elite cycling, performance, and competition — both on and off the road.

Built around authenticity rather than polished highlight reels, SRCT Off The Line provides genuine behind-the-scenes access to training, racing, travel, mindset, and the realities of performing at a high level. Drawing on Scott’s experience at the very top of professional sport, the project offers insight into what it truly takes to prepare, compete, and evolve as an athlete.

The platform follows Scott’s racing and performance journey across iconic events and disciplines, including Unbound Gravel, US criterium racing, and the UK criterium scene, showcasing the contrasts, challenges, and intensity of racing on both sides of the Atlantic. This varied programme allows SRCT Off The Line to reach a broad audience while telling compelling, real-world stories from inside the sport.

Through a focused presence on Instagram and YouTube, SRCT Off The Line aims to build a large, highly engaged following, delivering consistent, high-quality content that provides genuine value to partners and sponsors. From race weekends and travel days to preparation, recovery, and reflection, the content is designed to connect fans directly to the journey.

Looking ahead, SRCT Off The Line represents more than content — it is a foundation for the future of SRCT. If the right funding and partnerships are secured, the long-term ambition is to evolve the project back into a full elite racing team, built on strong media reach, commercial sustainability, and proven performance standards.

SRCT Off The Line is about building momentum, telling real stories, and creating the platform for what comes next.

For sponsorship or partnership opportunities, please contact Scott Redding.